【國際經營管理全英語學士學位學程】特邀微軟Senior executive of Microsoft ASIA-何虹博士分享

「有效溝通 Effective Communication - communicating with Purpose」

撰稿人/攝影人：IBMBA吳孟諠

    管院國際經營管理全英語學士學位學程在112年11月20日的英文簡報與寫作課程中，特別邀請到微軟Senior executive of Microsoft ASIA何虹（Hedy Ho），向學生們分享「有效溝通（Effective Communication - communicating with Purpose）」的重要性。

    何虹博士出生於北京、成長於香港。她擁有英國赫爾大學工商管理碩士學位和澳洲麥覺理大學工商管理博士學位。她曾在IBM工作，並於2003年加入微軟，於2018年11月成為台灣微軟的首席營運長。憑藉超過20年的資訊管理經驗，何博士曾駐紮於多個國家，因此積累了豐富的跨國和跨文化溝通專業知識。除了商管策略管理師外，她同時是多元和包容（D&I）倡導者、激勵演講者、教育家和導師。

    何博士以「有效溝通（Effective Communication - communicating with Purpose）」為題展開課程演講。她首先將學生分成小組，每組由一位溝通者、一位提問者和一位觀察者組成，每個小組的目標是在何博士準備的工作坊中練習有效溝通，並分享每個人的故事。實際情境的練習包括每個小組的溝通者想像在電梯中遇到陌生人，並有效利用向陌生人講述故事或自我介紹。這項練習融入3C溝通技巧：連結（Connection）、清晰（Clarity）和自信（Confidence）。學生們分享了各種故事，有人分享上週假期經歷到幽默歌曲自我介紹，引起全班的歡笑，也有人分享了自己的興趣和個性。在課程的後半段，何博士帶領學生討論「為什麼AI不能取代人類呢？」這是當今的熱門議題。她將學生分成七組，每組進行為期5分鐘的簡短演講，並訂定一個引人注目的標題。同學們熱烈討論著人工智慧與真人智慧之間的差異，其中最多人提到的是人類擁有情感和溫暖。演講結束後，每位同學參與投票選出自己最喜歡的組別，投票機制激發了同學們的競爭氛圍，進一步豐富了何博士的精彩演講。

    此堂課的授課教師Ryan Brading表示：「何博士以非常活潑生動的方式激發了學生對溝通表達技巧的興趣，成功培養了同學們的表達能力，也讓大家找到了在小組溝通中正確的交流方式。對於這門英文簡報與寫作課程而言，了解並使用最有效的溝通方式非常重要，對於正在就讀大學並參與眾多報告討論的同學們十分有幫助。」來自台灣國際經營管理碩士學程的助教吳孟諠同學表示：「本次演講精彩絕倫，何博士提供的實戰體驗讓同學們更加深入體會到一分鐘的短暫，期望同學們未來能夠像在台上分享自身故事一樣，在簡報中以簡潔明瞭的方式表達出自己最真實的想法。」

【IBBA】Special Guest Lecture by Dr. Hedy Ho-Senior executive of Microsoft ASIA

“Effective Communication - communicating with Purpose”

Written by IBMBA Sherry Wu

  The International Business Bachelor Program at the College of Management invited Dr. Hedy Ho, Senior executive of Microsoft ASIA, to deliver a guest lecture on "Effective Communication (Effective Communication - communicating with Purpose)" during the Writing and Presentation in English course on 20th November 2023.

  Dr. Ho was born in Beijing and raised in Hong Kong. She has an MBA from the University of Hull, UK, and a DBA from Macquarie University, Australia. Dr. Ho previously worked at IBM and joined Microsoft in 2003 and became the Chief Operating Officer for Microsoft Taiwan in November 2018. With over 20 years of IT management experience, Dr. Ho has been stationed in several countries, and therefore gaining extensive cross-national and cross-cultural communication expertise. Besides being a business strategist, she is also an advocate for Diversity and Inclusion (D&I), a motivational speaker, educator, and mentor.

  Dr. Ho began the guest speaker session with the title: "Effective Communication - communicating with Purpose". Students were grouped into teams of three and each had different roles: 1) communicator; 2) questioner; and 3) observer. The motive of each group was to practice effective communication while sharing personal stories during the workshop activity Dr. Ho prepared. Practical scenario exercises were conducted where each group's communicator had to imagine meeting a stranger in an elevator and effectively use one minute to tell a story or introduce themselves to the stranger. This exercise incorporated 3C communication techniques: Connection, Clarity, and Confidence. Students shared various stories ranging from last week's holiday experiences to simple self-introductions accompanied by a humorous song, which brought laughter to the entire class. Some also shared their interests and personalities. In the latter part of the session, Dr. Ho engaged students in a discussion on "Why AI cannot replace ME?" – to explore their views of this current hot topic which is artificial intelligence. Students were divided into seven groups, each delivering a 5-minute short speech with an attention-grabbing title. Discussions revolved around the differences between Artificial and Human intelligence. Most groups emphasized on the importance emotional and warmth attributes which are unique to us human beings. Following their AI cannot replace me short presentations, each student was asked to vote for their favorite group, which stimulated a competitive atmosphere and further enriched the discussions during this brilliant exercise Dr. Ho brought to this course that morning.

  Ryan Brading, the course instructor, remarked that Dr. Ho's dynamic and lively approach not only engaged students in improving their communication and expressive skills, but also guided them to discover effective ways of interacting within small groups. Understanding and utilizing the most effective means of communication proved to be highly crucial for this English Presentation and Writing course, and significantly beneficial for students actively engaged in university studies and numerous discussions.

  Wu Meng-Hsuan, the Teaching Assistant from the IBMBA, expressed admiration for the remarkable lecture. Dr. Ho's practical exercises allowed students to comprehend the brevity of a minute, hoping that in the future, students will succinctly express their most genuine thoughts in presentations, like sharing personal stories on stage, with clarity and conciseness.

圖一：何虹博士自我介紹 圖二：何虹博士與學生討論側拍

圖三：課程側拍 圖四：學生上台分享側拍